Elon Musk's decades-long 'X' obsession is behind Twitter rebrand

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Twitter: Is Elon Musk the biggest obstacle for advertising on X?, Analysis

Three Explanations for Elon Musk's X - The Atlantic

Musk changing Twitter to X is birdbrained and unbearably cringe - NZ Herald

You may hate what Twitter — sorry, X — has become. But it's just what the company needs right now, brand experts say.

Twitter Rebrand to X: Elon Musk reveals new logo and vision for Twitter which 'no longer exists

Twitter Rebrand: Elon Musk's X Misses the Spot - Bloomberg

Here's the History of Elon Musk's X Brands

Brilliant? Delusional? Understanding Why Elon Musk Changed Twitter to X, BU Today

Elon Musk's Twitter Rebrand Sets Stage For Everything App 'X' To Takeoff, Experts Say—Here's How

Elon Musk Comes Up With What May Be His Worst Idea Yet for Twitter