The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine
Por um escritor misterioso
Last updated 05 julho 2024
![The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine](https://bl-i.thgim.com/public/news/tygbfm/article67112647.ece/alternates/FREE_1200/BL2407_Brand%20logo%20Priya.jpg)
Redesigning a logo entails some risks, mainly because very few general rules exist, and consumer sentiment can throw up surprises. There are perhaps only two “truths” when it comes to successful brand logos, and neither has to do with the design of the logo per se. First, what the marketing department builds on top of the logo through follow-on marketing campaigns will, over time, build the equity associated with the brand logo. Be it Pepsi or Air India’s new look that is expected to be unveiled soon. Second, a logo of a well-known and loved brand is like the face of a loved one – familiarity and love overpowers looks.
Maitri Karia posted on LinkedIn
![The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine](https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1602179220426-AB9JWZWA1V7O8I7OH1TD/image.jpg?format=750w)
Swoosh, there it is. — Justin Kerr Design
Priya Narayanan on LinkedIn: The Swoosh and the Squiggle: Is there
![The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine](https://c8.alamy.com/comp/M6BGMP/swish-logo-for-company-vector-swooshes-whooshes-and-swashes-M6BGMP.jpg)
Swash and swoosh. Vintage swashes baseball typography swirl tails
Maitri Karia on LinkedIn: #growth #management #leadership
![The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine](https://images.squarespace-cdn.com/content/v1/5d1f65f7ae54880001b54740/1602178454725-QC5R1VJKGUWSSQDVBEC5/CapitalOne_swoosh.jpg?format=500w)
Swoosh, there it is. — Justin Kerr Design
![The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine](https://i.ytimg.com/vi/ZGBnqCbPXzw/mqdefault.jpg)
Business Line Cerebration Corporate Quiz 2023 - Delhi
![The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine](https://www.kwikkopy.com.au/wp-content/uploads/2014/03/Animal_planet.png)
5 Great Examples of How Logo Redesigns Went Wrong
![The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine](https://animationvisarts.com/wp-content/uploads/2017/05/Tobelrone-famous-brand-logos-hidden-meaning-1-1.jpg)
7 Top Logo Designs and their Hidden Meaning - animationvisarts
![The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine](https://i.pinimg.com/originals/a3/25/f4/a325f44a39ca69217199622d86748373.jpg)
Swoosh SVG or Swish PNG Squiggle Svg Loop Swash Underline
![The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine](https://qph.cf2.quoracdn.net/main-thumb-2074217155-200-ycoqivmwwiwjodrgtiwxbvpxbridbmzd.jpeg)
What might be the logic behind the Make in India logo? Why is it a
![The swoosh and the squiggle: Is there a logic to logos? - The Hindu BusinessLine](https://www.medianews4u.com/wp-content/uploads/2022/03/The-Hindu-BusinessLine%E2%80%99s-Changemaker-Awards-is-back-to-honour-champions-of-change.jpg)
The Hindu BusinessLine's Changemaker Awards is back to honour
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