Inside Gucci and Roblox's new virtual world

Gucci is expanding its presence on Roblox, a metaverse and gaming platform, with a virtual two-week art installation, Vogue Business can exclusively reveal. It’s building brand awareness among some very young customers.

Ralph Lauren (RL) Is Selling Digital Experiences, Fashion on Roblox (RBLX) - Bloomberg

Inside Gucci and Roblox's new virtual world

Inside Gucci and Roblox's new virtual world

Gucci Town Lands on Roblox – WWD

Luxury fashion houses are funneling millions into the metaverse. But to what end?

Gucci Vault Is Live In The Sandbox Metaverse And It's Selling Exclusive Digital Collectibles

Why luxury brands are doubling down on Roblox

Gucci Garden presents its new virtual world - HIGHXTAR.

Gucci Launches New Virtual Town on 'Roblox

Virtual Gucci bag sold by more than 4.000 US dollars

Gucci Town opens its virtual doors on 'Roblox' - ITP Live

40 Game-changing Metaverse Retail Concepts - Insider Trends

Gucci Vault enters metaverse with virtual world in The Sandbox

Shopping in the Metaverse Could Be More Fun Than You Think - CNET

What Is the Metaverse? - The New York Times