Brand Perception and Gaming: Lessons from Esports - AdTonos

Did you know that one in three esports fans report having better brand perceptions following good esports sponsorship? As an added bonus, esports fans generally appreciate the need for sponsorship to keep the esports industry afloat. It is unlikely that sponsorships will be viewed negatively, or that damage to a sponsor’s reputation will

Julia Rast posted on LinkedIn

Perceived toxicity in gaming communities and their impact on brand image : A study of how the toxicity of a gaming community affects the brand image of the game League of Legends

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Brand Perception and Gaming: Lessons from Esports - AdTonos

Julia Rast posted on LinkedIn

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Brands in Video Gaming and Esports Report

Brands in Video Gaming and Esports Report

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