On-Three Rebrands British Automobile Racing Club

The British Automobile Racing Club (BARC) will enter the 2014 motor sport campaign with a new brand identity as it celebrates more than 100 years of history. Founded in 1912 as the Cyclecar Club, the BARC is one of the UK’s oldest and most respected automotive organisations. Aside from running three busy racing circuits –

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Automotive rebrands make no sense